our philosophy

We believe that if you are driven enough, whether focused on rising to a physical challenge or building a business you believe in, you can do it...you can be it...you can achieve it. Our business solutions will make your event and club management goals a reality. This includes training management, viewing progress, gathering encouragement and wisdom, fundraising for a worthy cause or setting up an event with ease. View our Event Solutions and Club Solutions pages to learn more. Be a part of our team...be among The Driven.


Patrick Riordan - CEO and Member of the Board of Directors


Patrick Riordan is responsible for the day-to-day operations of The Driven. He comes to The Driven with more than eight years of event registration and management experience as an owner/founder of Athlete in You, LLC., and uses that experience to help to manage our team, provide business structure, and bring greater awareness to our amazing event registration software. He has worked with Event/Race Directors of all types including endurance racing, Alpine and Nordic ski races, biathlons, team sports, and youth sports leagues. Patrick has spent most of his life in Reno, NV. He has always had a passion for athletics and was a three-sport letterman in high school in football, baseball, and Alpine ski racing. Patrick was one of a handful of 18-year-old athletes in the country nominated to try out for the 1988 Olympic Baseball team, leading him to attend the University of Nevada-Reno, briefly playing baseball and keeping up with his passion for participating in competitive sports. After graduating from college, Patrick began a successful career in Pharmaceutical Sales. Continuing his pursuit of sport, he gained an interest in bike racing and ultimately triathlon. To date, he has competed in more than 75 multi-sport events racing all distances, including Ironman. Today, when Patrick is not working or training for his next competition, he is supporting his son's athletic pursuits as an Alpine ski racer and baseball player.

Lance Maiss - General Counsel and Member of the Board of Directors


Lance serves as the General Counsel for the Company, providing guidance with day-to-day business concerns and strategic advice in pursuing the long-term goals of the Company. Prior to joining The Driven, Lance was a part owner of Athlete In You, LLC (since merged with The Driven), where he also served as General Counsel, in addition to practicing law at Maiss Law Group Ltd. Lance’s career in law spans over 20 years, primarily advising business owners and companies regarding entity structure, expansion, restructuring, succession planning, and governance to help increase value, solve problems, and alleviate risk. Prior to starting his own firm, Lance served as Of Counsel with the national law firm, Armstrong Teasdale, LLP. Lance is also a court-appointed arbitrator, past mediator, and serves on the Nevada State Bar’s Disciplinary Board. After graduating from UCLA with a B.A. in Political Science, Lance obtained his J.D. from McGeorgeSchool of Law/UOP. Outside of business, Lance’s passion over the last 15 years has been endurance sports. A 15-time Ironman, Lance has participated in over 100 endurance events, including 75 triathlons around the world.

Pete Jacobs - Member of the Board of Directors


Pete grew up in Annapolis, MD and went to college at the U.S. Merchant Marine Academy in Kings Point, NY. Following graduation, he moved to New Orleans and then later to Houston, TX. Pete played soccer competitively until age 30 when he decided to run a marathon just to "check it off his bucket list". He quickly became addicted and 20 marathons later decided to start the Sienna Running Club. A year later, the club organized a race which led to Pete's first experience as a race Director. This experience helped him develop the ideas which were the basis for The Driven Race & Club Solutions products.

Rebecca Wells
Senior Managing Director


Originally from Richmond, VA, Rebecca earned a degree in Journalism from Texas A&M University. Following graduation, she embarked upon a career in education as first a teacher, then later becoming an instructional coach and ultimately earning her Masters of Education from the University of Texas to be become the dean of instruction at an urban high school. After almost two decades in education, she is now pursuing other passions. Rebecca spent much of her youth in the pool as a competitive swimmer. In college, she refereed and played intramural soccer to stay active. Since then, she has competed in several triathlons and a variety of running races including her first marathon in January 2014, and on most Sundays, you’ll find her playing co-ed soccer. Always an avid participant and lover of sports, Rebecca is excited about being 'behind the scenes' of races/events to help make them great experiences for all. Along with her husband and two children, Rebecca shares her home with two big and crazy dogs.

Matt Bennice
Technical Architect


Matt grew up in upstate NY and graduated from Rensselaer Polytechnic Institute. Following college he worked at Accenture serving in roles ranging from developer to technical architecture lead on several large federal government projects. He enjoys creating elegant, scalable, and survivable systems to handle new and interesting problems. His role at The Driven is to provide expert guidance to the development team as well as to manage The Driven's cloud based infrastructure. Matt insures that The Driven's site doesn't go down regardless of the number of people accessing it or what is happening elsewhere in the world.

Swadesh Mishra
IT Director


Swadesh grew up in India, and graduated from Nagpur university in 2005. Since graduation, he has worked with multiple software companies serving in roles ranging from developer to database architect. He joined The Driven in 2012 as The Director of Information Technology where his role is to recruit and manage all IT personnel while overseeing project deliveries. Under his leadership, the team has quickly grown to include 40 programmers, graphic designers and quality assurance professionals. The Driven team has had a hard time getting Swadesh out of the office!!

Terence Wood
Project Manager


Terence grew up in Nagpur, India. He attended Priyadarshini Institute of Engineering and Technology where he graduated in 2010 with a Bachelors Degree in Information Technology. Following graduation he gained experience as a Technical Adviser for a British Client. In 2012 he was promoted to Project Coordinator with a Website services provider. Now with The Driven, his role is to manage the highly skilled team of Developers, Designers, HTML Programmers and Quality Analysts who work together as one team driven to deliver results. He is a big soccer fan and loves to drive and go hiking.

Julie Walker
Creative Director


Julie grew up in Pemberville, Ohio and graduated from Bowling Green State University in 2009. She then moved to Detroit where she gained experience in print and web design. She has enjoyed working with many clients both large and small. Julie now lives in Sugar Land, TX where she works as a Freelance Graphic Designer. She is a lover of the outdoors and enjoys running, biking and traveling with her husband. Her role is to assist in the site development and provide service capabilities to support all of your design and promotional needs. Julie is very excited to be a new part of The Driven team and she looks forward to helping you reach your goals.

Julie Gillis
Account Executive


Julie was born and raised in the New England area and has worked most of her career within the IT professional services sector. For the past 20 years she has been running in local races and has completed several marathons, including qualifying for Boston. Her passion for endurance sports and clubs is what led her to join The Driven Team. Julie’s role is to partner with event leaders to guide them through the process of utilizing our event management tools to help drive their business. Julie’s enthusiasm for the sport of running also led her to become an RRCA certified running coach. Her favorite part of coaching is giving back to the running community by mentoring new runners, leading running groups and organizing running safety programs for women. Julie graduated from Fitchburg State University with a Bachelor’s degree in Human Services. She is currently living in the Boston area with her husband and two sons.

Contact us at team@thedriven.net or 800-278-6021
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