The rapidly changing dynamics of technology has made mobile as core technical gadget in individual's life. This gadget doesn't restrict itself to a living room like a television but it accompanies the users anywhere and everywhere the consumer moves. Therefore, it's needless to say that going mobile has become the sole mantra of companies who realise the potential of going mobile!
The mobile ecosystem today has 3 major players / platforms Apple IOS/iphone, Android & Blackberry. However the other platforms cannot be ignored such as Nokia Symbian 60 Series, Windows Mobile 7, Samsung Bada, Brew MP and the J2me platform. Nokia Symbian, Samsung Smart Phones do also hold a majority of Market share in the world. What is that you want to achieve? Who are your target audiences? What's the geographic area?