Another great way to name your donation levels is based on pioneers or pillars in your field. By naming your giving clubs after those who have done the most to serve those you are trying to help, you can inspire your donors to stand on the shoulders of these giants in funding your work and helping you grow.
For example, if you are a non-profit raising money to fight a certain illness, your creative donor level names could be based on the doctors, researchers, and philanthropists throughout history who have done the most important work in that field. If you are fundraising for a school that has been around for hundreds of years, you could name your giving levels after your most famous alumni.
Before choosing donor levels based on people in your field or organization’s history, be sure to get their permission (if they are still living) or their family’s permission to use their name.
Names Based on Jobs or Professions
Are there certain jobs or professions that are associated with the work your non-profit does? If so, your creative donor level names can be based on those jobs. Doing so will help tie your donors’ support directly to your mission and the practical, on-the-ground work that is being done by your organization.
For example, if you are fundraising for a hospital, your tier levels based on jobs or professions could be The Doctors’ Support Circle, The Nursing Advocates, and the Emergency Medical Society. If you are working with a high school, your giving levels could be the Educators’ Society, The Faculty Roundtable, and The Headmaster’s Circle.
Names Based on Donor Role
One final way to name your giving societies and donor levels is based on the roles your donors play for your non-profit. How important are your donors to your organization? What are the different words you use to talk about their support? Your creative donor level names can be based on those words and the roles your donors fill for your non-profit.
Thus, your giving levels could be The Advocates, The Supporters, and The Friends of (Your Organization Name). Or you could call them The Benefactors’ Society, The Leadership Committee, and The Patrons’ Circle.
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